Endy is a Rotterdam-based fashion and lifestyle brand founded in 2024. Founder TJ noticed a lack of representation of Southeast Asia and its diaspora within pop culture. From a passion not only for fashion but also for music, art, and culture, the brand was born.

By combining cultural heritage with modern visions and contemporary visuals, Endy tells the story of a large group of people whose voices aren't heard often enough. Not only through fashion but through multiple cultural expressions, we share our stories; the story of our heritage, of how we as the diaspora evolve our culture, and how we share, exchange, and appreciate the cultures that surround us.

With small, high-quality releases and the occasional seasonal collection, we break the barriers of what's expected. We create from our perspective, but always ready to share with others.