Endy was founded in 2024 as a clothing brand, but our vision goes far beyond just creating clothing. Through Endy Community, we aim to drive positive social impact and make a difference in the world. We recognize that as a clothing company, we have an environmental impact, which is why we’re committed to being more than just another fast fashion brand. Our goal is to give back, not just take, and as we continue to grow, we are exploring ways to create more durable, sustainable clothing.
At Endy, community is at the core of our philosophy. We believe that by building a strong community, we can foster positive change in the fashion industry. We are committed to focusing on longevity and quality in every product we create. This focus allows us to reduce waste while providing clothing that lasts, aligning with our long-term goal of sustainability.
As a small brand, we recognize that our impact may still be limited, but we are taking active steps to make a difference. One of our first major initiatives is to create a monthly playlist, curated by a different creative each time. These playlists are designed to bring people together, offering a platform for collaboration and cultural exchange. By highlighting diverse voices, we hope to build a global community of artists and creatives. Our debut playlist is curated by an Indonesian DJ based in Yogyakarta, marking the beginning of what we hope will be an ever-growing initiative. This project is a reflection of our commitment to building a community where creativity and cultural exchange thrive.
We acknowledge that our journey is just beginning, but every step we take brings us closer to our vision. Through Endy Community and our various initiatives, we are determined to continue making a positive social and environmental impact. Learn more about our playlists below, or head straight to our Spotify.