why we do what we do

We’ve been around for just over a year now, and it feels like the right time to share our story. Endy is more than just a clothing brand, and yes, we know every brand says that, but for us, it truly is.

As you might have noticed, much of our inspiration comes from Southeast Asian culture, especially Indonesian influences. That’s because it’s part of who we are, part of our roots.

Still, our brand is not exclusively Indonesian. As part of a diaspora of different cultures in a big multicultural city, our identity continues to evolve. That evolution is exactly what we aim to translate into our clothing.

While we deeply value our heritage, we also celebrate how our culture grows, adapts, and fuses with modern visions.

We’re here for the culture; not just our own, but the new ones constantly taking shape in urban environments.

That’s why we focus on our community, showcasing the talent that emerges from every corner of the world.

BGM x ENDY

With small capsule collections and the occasional seasonal collection, we aim to deliver quality wear that lasts. Since 2025, all our garments have been produced by artisans in Portugal.